The ever-changing landscape of online shopping has yet to show any signs of slowing. For those who are currently selling on Amazon, you are well aware of the constant changes and trends that we encounter every day. 2020 has shown us what a relentless and competitive marketplace Amazon can be. As we wrap up one of the most exhausting years to date, we look ahead to prepare for 2021 and take a look at what Amazon says will be crucial to your success.
One of the strongest perditions we can make in 2021, is that Amazon will continue to grow. If 2020 taught us anything, it is that at any given moment online shopping can be our only option. 95 million people have Amazon Prime memberships in the US with $1.4K being the average spent by Amazon Prime members each year. Those numbers are astounding when considering that Amazon sells more than 12 million products. We expect to see growth in the number of sellers, which will create an even more competitive landscape as well as growth in Prime Members. We expect to see a gradual growth in shoppers that come to look for tech, non-essentials, and home goods. Although grocery items, pharmacy, and other more urgent items we expect to see a similar trend of in-person shopping to continue into 2021.
No matter the size of your operation, 2021 is the year for you to shine. Amazon is stepping up its efforts to make sure that everyone has a voice. New features like highlighting small businesses on the homepage and drawing attention to small shops within each category are allowing the up and coming sellers the chance to compete in a playing field they most likely were overshadowed by big brands in the past. Amazon will also deploy a new feature that highlights small shops that are located in your area for you to visit and support offline. This push is to give back and help shops that saw economical struggle during 2020 due to COVID-19 closures.
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