Amazon loves external traffic because you help to bring more traffic to their site and rewards sellers (although this is somewhat unproven). Plus, driving traffic to Amazon is a great way for sellers to gain a competitive advantage and attract new customers. Therefore, a well-executed strategy towards driving external traffic to Amazon can boost traffic, drive sales, improve keyword rankings, get you a Best Seller Ranking, and help you develop long-term relationships with your customers. Social media, Google, and the countless other channels mentioned above are great untapped external traffic sources for many Amazon sellers. If you want to increase your sales but are reaching a plateau on Amazon, try running promotions outside of Amazon. If you don’t know where to start, reach out to an experienced agency for some help getting started.
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To hear more inside perspectives from aiCommerce President Jeff Campbell, check out the aiCommerce blog. The aiCommerce blog gives readers valuable insight into various aspects of being a marketplace seller. Featuring articles on industry news, marketplace updates, and recommendations for the future of eCommerce world, aiCommerce is your one-stop-shop for all eCommerce industry news and updates. In a quickly changing, vast eCommerce world it is crucial to stay agile and adaptive while growing your brand across various channels.
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