Amazon Attribution is a powerful tool that brands and advertisers can use to drive and optimize their off-channel advertising efforts.
Amazon’s Attribution program is a platform that enables brands to attribute the sales and revenue generated from their off-Amazon advertising campaigns. It helps advertisers understand the effectiveness of their campaigns, identify which channels and audiences are driving the most sales, and optimize their advertising efforts to maximize their return on investment. Currently, Amazon is offering a ~10% rebate to participating sellers.
To participate in the Attribution program, advertisers must have an Amazon Advertising account, have a registered brand, and enroll in the attribution program. Once enrolled, advertisers can access a range of tools and reports through the Attribution dashboard, including:
With CPCs on the rise and marketplaces and brands battling for consumer spending, Amazon has decided to reward brands that send external traffic to their product listings. Adding attribution to your holistic marketing strategy can give you a leg up on other brands that are lagging to take advantage of this program.
Sending qualified traffic to your listing from certain channels also protects you from competitor targeting, which is the case with sending traffic from google ads or directly to your storefront from any channel. Other benefits include:aiCommerce is a global digital marketing agency with a focus on retail and eCommerce marketplaces. Started by three digital marketing experts, aiCommerce is primed with decades of digital marketing experience and backed by our 90-day grow and know guarantee, we can help your brand grow across eCommerce channels to gain brand awareness and increase sales! Now is the perfect time to utilize our eCommerce experts to help grow your business. Click the button below to qualify for a free listing audit from aiCommerce to jumpstart your eCommerce growth!