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Helium 10 vs Jungle Scout: Which Software is Right For Me?

helium 10 or jungle scout decision

So you’ve decided that you are ready to begin selling on Amazon and would like some software to help you gain your goal of becoming a millionaire. You may of heard of some product research softwares that will help you reach that goal and now you want to know which one to go with. This guide will help you understand what Jungle Scout and Helium 10 are, what  exactly these softwares offer, and which software you should go with based on your aspirations as an up and coming seller on Amazon. 

Jungle Scout

Lets us start by defining what each software is and their basic functions. We will begin with the more popular of the two, Jungle Scout. Jungle Scout is a software that provides Amazon product research, keyword research, and supplier sourcing tools. It provides insight into what competitors are doing in a user friendly dashboard. It shows you what products could be the most profitable and easiest to grow with your business.

Jungle Scout offers

  • Product Research: Jungle Scout shows the most in demand products directly without you having to research deep into what the hottest products currently are.
  • Product Tracking: Keeps you update to instantly with sales data, analytics, and inventory data.
  • Supplier Sourcing: This feature helps connect you with legitimate suppliers to give you peace of mind knowing they are official suppliers that will fulfill your orders.
  • Keyword Research: Know what keywords are highly converting and help optimize your listings to give you more traffic which will equal more sales.
  • Inventory Manager: Shows real time view of your stock. It shows how much you need to order, how to boost sales, and how to save on orders as well.

Data Accuracy

jungle scout accuracy chart

Overall, Jungle Scout is the perfect product research tool if you are looking to sell on your own and save some time with product research as well as money with it’s price as we will discuss later. Unfortunately in comparison to Helium 10 as we will soon see, Jungle Scout really only provides you with product research. If you are wanting a fully rounded all in one software which provides all aspects of tools to help you run a successful store on Amazon Helium 10 may be the software to go with. 

Helium 10

Helium 10 is an all encompassing software that lets you fully control your amazon business it provides; product research, SEO, store management, fraud protection, listings optimization, and lead capturing. This software really is everything you need for selling on amazon. It even provides useful trimmings that will help you succeed in selling on Amazon. Here are just a few of the best features that come with Helium 10.

Cerebro – Reverse ASIN Tool

helium 10 asin tool

Cerebro is Helium 10’s reverse ASIN look up tool that gives you the upper hand against your competition. With this tool you can take up to existing ASINs and see what makes them successful. Cerebro provides an immense amount of filters to help narrow down your search to the exact keywords that will help your listing be successful.  An example of the tool can be seen below for flashlights. 

helium 10 search result amazon

Here, the number one ranked flashlight on Amazon can be seen with what keywords are currently being used for this product. Thanks to Cerebro we can see exactly what keywords are being used and which ones are successful. The Cerebro IQ score for a keyword is the score based on the ratio of estimated search volume vs. number of competing products. A high number equals a high number of searches compared to competitors, while a low number equals the opposite. Another great part of helium 10 is the amount of learnings that are provided. Every term such on each page have a definition and each tool has a multitude of videos to help you understand each tool and to get the best out of each one. 

Frankenstein – Enhance Your Keyword List

Once you have gotten the list of keywords you would like to use on your listing you have the ability to either export the list from Cerebro or move the words into Frankenstein. Frankenstein saves you hours of time of editing your keywords and instantly removes duplicate and unnecessary words from your list to leave you with only the most essential keywords for your listings. After you have your keyword list narrowed down you will then be able to move these words over to Scribbles.

Scribbles – Listing Optimizer

Scribbles is a fantastic tool that takes the keywords you have found and tracks which words you use in creating your listing and removes them as you go along. It breaks down your listing into easy to edit sections showing exactly how many bytes, characters, and words are being used for each. This tool like many others available with Helium 10 saves you hours of time with automatically tracking the words you have used. 

Which Software Is Right For You?

The tools that have been highlighted above for Helium 10 are only for listing optimization but they also provide tools for product research, product launches, and Amazon account maintenance. It is clear to see then that Helium 10 provides much more than Jungle Scout. However the price difference is very large. With that being said we can now compare and see which one you should choose. 

If you as an Amazon seller are looking for a tool to help with just product research and sourcing then Jungle Scout is the right software for you. It provides reasonable pricing for its users as can be seen below.

jungle scout pricing tiers

For a single user this a great option and at a reasonable yearly or monthly pricing this would be a great choice. If you are a business that is looking for a full suite to fully manage your Amazon account then you may look towards Helium 10. It provides a full account software that will give you complete control of your success. Having all of these features however comes at a price.

 The starting pricing which limits your use of Helium 10s function really don’t make it partial for a full time Amazon seller who is looking to make the most of their software. If you are looking to maximize the software you would need to move up the pricing tiers. 

helium 10 pricing tiers

Overall this comparison should help give you an understanding of each of these softwares and based off of what they offer you should now have an idea of which works best for you. If you’re looking for a product research tool on a budget with great accuracy then Jungle Scout should be your choice. If you are looking to take full control of your Amazon account then Helium 10 will be your best bet. It comes with all the features required to be successful, it does however comes with a much larger price tag. 


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