The holiday season is the most profitable time of year for businesses of all shapes and sizes. With so much opportunity, no business wants to be left under-prepared for the holiday season. This has always been true, but the dramatic upswing in online shopping has changed the landscape dramatically as well. Preparation for the holiday season now entails new technological and marketing considerations to keep up with digital demand. Here are some ways businesses can prepare for the holiday season this year.
Preparing for Online Holiday Shopping Sprees
Double-check Inventory
Some truths remain the same whether you’re talking about in-person shopping or online shopping. Nobody wants to run out of stock on their top items for the holiday season, especially during the highly anticipated Cyber Weekend. Use past sales numbers and current marketing campaigns when setting your holiday inventory. Do everything you can to make sure you will have enough inventory to satisfy holiday shopping demands.
Make Sure Website is Functioning Properly
Inventory concerns are timeless, but website functionality is a very modern concern. Before this holiday season, take time to make sure your website is optimized for the customer experience.
This means testing payment and checkout processes, navigating your digital store, making sure your layout is user-friendly and testing your website speed. Losing customers due to poor website functionality is a very big concern these days. The importance of a user-friendly website is magnified even more during the holiday season.
Get Active on Social Media
If you are not already using social media to attract and maintain customers, you should be. The holiday season could be the best time to launch a social media marketing campaign. People all over the world turn to the internet when starting their holiday shopping. An overwhelming majority of shoppers conduct research online to compare products and search for the best deals. Social media platforms consistently offer the best channel for direct customer engagement. Consider spending a bit of extra time crafting a strong holiday social media marketing campaign across all platforms this year.
Focus on SEO
Search Engine Optimization (SEO) is the practice of optimizing your website and digital content for search engine visibility. SEO best practices are regularly evolving, so what worked last year may be out of date this holiday season. It pays to update and refresh your SEO practices and stay on top of current trends.
These days, Google has gotten quite good at filtering out websites that try to cheat the system with inflated keyword counts or “clickbait” headings. The best scoring links for SEO are ones that encourage customer interaction. That could mean compelling blog posts, helpful reviews, or an intuitive and engaging marketplace. There are many things you can do to optimize your website’s SEO potential this holiday season. So it pays to be thorough and up to date on current SEO trends., especi
Be Ready for Holiday Season 2022
aiCommerce is a global digital marketing agency with a focus on retail and eCommerce marketplaces. With decades of experience, aiCommerce can help your brand grow across eCommerce channels to gain brand awareness and increase sales, all backed by our 90-day guarantee. Now is the perfect time to utilize our eCommerce experts to help grow your business. Click the button below to qualify for a free listing audit from aiCommerce to jumpstart your eCommerce growth!
Let’s make the 2022 holiday season a successful one together!
