Tying Your Marketing KPIs and Spend to the Equity Growth of Your Company
Jeff Campbell, co-founder and President of aiCommerce, featured on Arkona’s Intentional Growth podcast in December 2022. On the podcast episode, Campbell covers topics such as maximizing profitability, brand visibility, and brand growth, focusing on the themes of choosing the right KPIs for your brand, calculating your contribution margin, testing different advertising channels, and more. This dynamic conversation with Arkona's founder Ryan Tansom connects marketing strategies with financial considerations and is a great way to learn more about developing a marketing strategy that truly fuels your brand’s equity growth for long-term success. Watch the episode below!
To hear more inside perspectives from aiCommerce co-founder and President Jeff Campbell, check out his appearances on Yardline, Modern Merchant, and our very own brand building webinar series.
More About aiCommerce
aiCommerce is a global digital marketing agency with a focus on retail and eCommerce marketplaces. aiCommerce can help your brand grow across eCommerce channels to gain brand awareness, visibility, and increase sales, all backed by our 90-day guarantee. Now is the perfect time to utilize our eCommerce experts to help grow your business. Click the button below to qualify for a free listing audit to jumpstart your eCommerce growth!
