Revenue is Vanity, Profit is Sanity:
Balancing COGS & ROAS for Profitable Growth
Jeff Campbell, co-founder and President of aiCommerce, featured on the Lunch with Norm Podcast in March 2023. On the podcast episode, Campbell covers topics such as maximizing profitability, brand visibility, and brand growth, focusing on the themes of choosing the right KPIs for your brand, calculating your contribution margin, testing different advertising channels, multi-channel branding, and more. To learn more about how to invest in marketing effectively and build your brand across channels, watch the episode below!
Interested in learning more about multi-channel branding and maximizing profitability? To hear more inside perspectives from aiCommerce co-founder and President Jeff Campbell, check out his appearances on Arkona, Yardline, Modern Merchant, and our very own brand building webinar series.
More About aiCommerce
aiCommerce is a global digital marketing agency with a focus on retail and eCommerce marketplaces. aiCommerce can help your brand grow across eCommerce channels to gain brand awareness, visibility, and increase sales, all backed by our 90-day guarantee. Now is the perfect time to utilize our eCommerce experts to help grow your business. Click the button below to qualify for a free listing audit to jumpstart your eCommerce growth!
