Marketing Diversification: Where Pixels Meet Pavement
Jeff Campbell, co-founder and President of aiCommerce, featured on Taylor’s The Art of Marketing Operations podcast in September 2023. During the episode, Campbell discussed multiple opportunities within the eCommerce marketing space, including social commerce, cross-channel growth, and more. Check out some key takeaways from the episode below:
- Social commerce is a booming opportunity for brands.
- Online streaming TV is experiencing around 20% growth year over year.
- TikTok and YouTube are growing in popularity as channels for shopping research.
- 56% of US brands use more than 5 retail media networks.
- TikTok is currently the #2 app in terms of minutes used, and is expected to surpass Facebook for the #1 slot by 2025.
Listen to the full episode below!
To hear more inside perspectives from aiCommerce co-founder and President Jeff Campbell, check out his appearances on Yardline, Modern Merchant, and our very own brand building webinar series.
More About aiCommerce
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