Revenue is Vanity, Profit is Sanity
Jeff Campbell, co-founder and President of aiCommerce, featured on The Global Spin podcast in October 2023. During the episode, Campbell discussed different marketing strategies for maximizing profitability, balancing COGS and ROAS, and more. Check out some key takeaways from the episode below:
- Discussing the impacts of big sale days (i.e. Prime Day) on brand profitability.
- Prime Day tends to be the highest sales peak for brands, second only to Cyber Weekend.
- Multi-channel expansion is crucial! TikTok Shop is a new and growing channel with a huge audience (1 billion!) of potential customers.
Watch the full episode below!
To hear more inside perspectives from aiCommerce co-founder and President Jeff Campbell, check out his appearances on Yardline, Modern Merchant, and our very own brand building webinar series.
More About aiCommerce
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